NSW Department of Communities and Justice
10+ years of design for NSW seniors
2022 Seniors Card
We're all about collaboration. In that spirit, we handled this project with our in-house sister agency, Pearshop.
Disciplines
• Design
• Content
Deliverables
• Print design
• Copy editing
A big job handled masterfully
Department of Communities and Justice produces the Seniors Card directories every year for NSW.
There are five directories representing the regions in NSW – Sydney and Surrounds, Central Coast and Hunter, Northern NSW, Southern NSW and Western NSW. Each directory is roughly 132 pages long and contains lists of advertisers all offering discounts for the Seniors of NSW. Impress Design has been doing Seniors Card for over 10 years.
The client requested Impress to provide concepts based on a theme. Working closely with the client Impress places all the ads in each directory and lays out the listings for each directly.
